Colorway:
MULTI-COLOR/MULTI-COLOR
Release Date: 2016
SKU: HO15MNOTHR402625849
 
Product description:
 
While Tinker Hatfield was working with Nike, according to his research, basketball athletes were hurting their feet by lacing their shoes too tight in their games on and off court. He wondered if there was a way to eliminate that, make a shoe that would lace automatically to adjust to your foot specifically. That is when he started working on a self-lacing technology that was later on named, E.A.R.L. (Electro Adaptive Reactive Lacing). When the technology was developed, they were originally going to release it first on a basketball shoe. However, Tinker Hatfield ended up putting it in the Nike Mag to fulfill the public's wish. Then on October 21, 2015, which is the same date Marty McFly visited the future in Back to the Future Part II, Nike unveiled a self-lacing version of the Nike Mag which was scheduled to go on sale March 20, 2016. The release was delayed to October 4, 2016. Michael J. Fox was the first to get the shoes from Nike in October 2015. On October 4, 2016, Nike opened a raffle for the Nike Mag through the RallyUp fundraising platform, where anyone could purchase a ticket for $10 (unlimited entries), but the raffle was limited to 89 pairs. All proceeds would be donated to Parkinson's research. Nike raised an additional $6.75 million for the Michael J. Fox Foundation for Parkinson's Research.